The Spotted Prawn is a seafood food truck in Juneau, Alaska, from James Beard nominated chef Ian Driscoll, serving locals and visitors alike during the busy summer season.
The Problem
With cruise ship season approaching, The Spotted Prawn needed a professional online presence and a brand that could hold up across their truck, menu, and merchandise. They had a logo and fonts to start from, but no website and no consistent system for using their brand.
What I Built
I designed and built a website on Square Online, tying it directly into the Square system they already use for sales. The site includes Home, About, and Contact pages, with SEO, Google Analytics, Search Console, and their Google Business Profile set up so visitors can find them from day one. On the brand side, I refined their round logo and built it out into a full suite with size variations and a horizontal lockup, designed a “Sea You In Shell” shirt, and created a branded menu template they can update each season. I also added QR codes to the printed menu so customers can scan and order online right from the line.
The Result
The Spotted Prawn launched ahead of cruise ship season with a website, brand, and menu that all work together. Customers can order online straight from the printed menu, and their team manages everything through the same Square dashboard they use every day.
Client
The Spotted Prawn
Services
Website, Branding, Print
Platform
Square Online
Website
